Many luxury real estate marketing professionals confuse their head-shot as being their brand. The majority of real estate print ads are simply a collection of "heads and houses". As a result, what you get is a sea of sameness. When your competitors all use their head-shot as their brand what makes you distinct? This is part 2 of our previous post,Off with Your Head!
Seek to become the clients trusted advisor from the outset. This means building the relationship before the client really wants to do something with their property. Prospecting is essential every day of your business life. Your database is the tool to progress.
Interview several agents. Ask to see what properties they have closed the deals on in the last twelve months. Look online at their website. If you are a seller ask how they will market and promote your home. If you are a buyer then ask how they plan to find you the right home. Just using the MLS listings is not enough. Make sure they have the basics; their license, up to date training and work at real estate in Marbella. estate full time. Also ask if they are a broker or an agent. A broker generally has more experience and training.
You may be wondering how you can start in this trade with a small budget. A lot of investors shun investing in real estate because they think it's too costly. That's especially true in real estate development. However, flipping is a different trade. You place properties under contract and then sell that contract to interested buyers. Since you won't actually buy the property, you won't need a huge capital to make investments in wholesaling.
Second real estate company or service. get a yard sign. People driving through neighborhoods they like will often see a sign and then note the address to search on MLS later. If you don't have a yard sign then people won't know your home is for sale.
Meet Up With them You should have 3-5 agents that you definitely want to work with by just talking on the phone with them. Now it's time to meet up with them to discuss further on what you want from them. When you meet them you can see what kind of person they are and see if they meet the criteria you are looking for. You can also alchemist estepona evaluate their character and see how they interact with others in public and maybe even in their office. Try to see if any of these real estate agents have clients or testimonials who can back their word up. Having a real estate agent that's a people person is always a plus.
Banks are also getting in the mix. Obviously, banks are the sole financiers of any real estate market and unfortunately the cap between them and condo developers has widened to about $3 billion currently. That is a serious investment issue. If banks are nervous about the currently luxury market their credit line will decrease significantly. Factors on the world stage don't help the market either. The United States and Europe have experienced drastic economic instability over the last several years, and world banks have taken note of that and are preparing themselves in other markets. copyright is no stranger to recessions either. During 2011-2012 the country experienced a housing market bubble that it won't soon forget, and banks certainly haven't forgotten either.
Dive deeper into the pursuits of your high net worth clients. This is a requirement for those of you who seek to achieve top-of-mind status in your luxury real estate marketplace.